Developping the business: the product (part 1)

 

So now, please take a moment for considering the product. The product refers to the overall nature of the goods and services provides to one's patients. Product strategies involve the selection of products, the number and brands managed (including also product skill, knowledge, and expertise), hearing analyses,outcome measurments, services, warranties, and return policies. Which products to use are often decided by the image, profit margins, investment, technology, reliability, and by what the supplier is able to help the audiologist with professionaly and personnaly. This decision appears to be made on the basis of both product performance and business realities. For example, most dispensing audiologist have come to grips with the initial euphoria of the expense coverage and recognize that persons with hearing loss are not beating a path to their door to purchase assisitve listening devices. Most find that their practices are sifficiently inventoried if they have alerting devices (especialy for the doorbell or phone), something for TV use, a phone amplifier, and a hard wire remote mic to earphone communication device. Suggestions for deciding how to position a product in the marketplace will follow in the next article soon with the understand market trends, intangible position factors, the specific audience and the market reaction. This analysis come from the one of McKenna, though in 1986.

"It's not a question of enough, pal. It's a zero sum game, somebody wins, somebody loses. Money itself isn't lost or made, it's simply transferred from one perception to another" (G. Gekko -WallStreet)